Account Directors (Sales And Marketing) - An Overview

Released on: September 24, 2008, 2:14 am

Press Release Author: Job diagnosis

Industry: Small Business

Press Release Summary: Account directors work in advertisement agencies and are
responsible for managing existing advertising accounts, developing new accounts and
must be able to cater to the needs of the various clients successfully. They must be
able to understand the unique needs of the individual clients and must help them
meet their business objectives via advertising campaigns. They not only have to be
able to creatively sell products but must be able to manage resources optimally as
well. Account directors are the backbone of any marketing and advertising agency and
you can find out if you have what it takes to be one of them at
www.JobDiagnosis.com.

Press Release Body: Account directors work in advertisement agencies and are
responsible for managing existing advertising accounts, developing new accounts and
must be able to cater to the needs of the various clients successfully. They must be
able to understand the unique needs of the individual clients and must help them
meet their business objectives via advertising campaigns. They not only have to be
able to creatively sell products but must be able to manage resources optimally as
well. Account directors are the backbone of any marketing and advertising agency and
you can find out if you have what it takes to be one of them at
www.JobDiagnosis.com.

Account directors do a balancing act trying to work with clients and the creative
team that will help design campaigns that meet the goals of the clients. They need
to be highly informed about the product/service they are promoting and must
understand its every aspect. Marketing and advertising firms rely on their account
directors to retain clients, develop relationship with new clients while expecting
them to co-ordinate tasks with the creative team. It is necessary that they function
well as a team while being able to work independently too.

Skill Sets Required
www.JobDiagnosis.com will be a great place to discover more about yourself, you can
let the experts at our website analyze and assess you in order to help you choose
the right career pathway. Account directors have exciting and fast paced careers
that are very rewarding. Here you will learn a few skill sets that are required of
account directors.
· Excellent interpersonal skills
· Excellent communication skills
· Must be creative
· Leadership skills
· Be good at solving problems
· Must be a good decision maker
· Detail oriented and highly organized with good analytical skills
· Be able to motivate all those who are part of the project to give it their best shot.
· Must be able to manage resources, time and money effectively. They need to be able
to assign and delegate tasks. They must stick to a budget and must try to stretch it
as far as it can go. They have to be very good at project management.
· Be able to work under pressure and meet deadlines
· Should understand the clients business and their goals. They must understand every
aspect of their clients business and develop new ways of marketing the
products/services. The account directors have to maximize client satisfaction and
must work at creating long term relationships. They must devices ways to get new
business from existing clients. Many of them handle multiple projects
simultaneously.
· They need to communicate with both clients and the creative team. They need to be
able to present the proposed projects in layman’s terms to the clients while being
able use appropriate technical terms while dealing with the creative team. They must
be able to convey the needs of the clients to the creative team accurately and work
on plans that will help them come with a high quality solution. They must keep the
clients updated about the progress of the project at every step.
· Account directors must have up-to-date information about the changing policies and
legislations that will have an impact on their client’s business.
· They must be very adept at marketing, using various media to promote the clients
products.
· They have to be result oriented and need to recruit, train and motivate new
additions to the team.


Web Site: http://www.jobdiagnosis.com/

Contact Details: 419 Lafayette St., 2nd Fl
New York
New York, NY 10003, United States

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